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There's one thing that all Leica cameras share: each is born of the desire to develop cameras that deliver the best picture quality in the world.
As spontaneous as life itself
The similarities between the Leica X1 and the classics of the M system go deeper than merely their stylish exteriors. In terms of image quality in particular, the X1 fears no comparison with its larger cousin. Remarkably compact and easy to use, the X1 gives photographers the flexibility to capture moments and impressions exactly as they are - authentic and unrehearsed. That's what makes the Leica X1 the perfect everyday companion for demanding photographers.
For example, the photographer's assistant at a fashion shoot in Havana had the X1 in his backpack. Discrete and unobtrusive, it let him take photographs of events as they unfolded, telling a whole new story - and naturally with brilliant images.
The Leica X1 is the direct beneficiary of 100-plus years of German engineering experience and it delivers the best picture quality in its class - in the proud Leica tradition. This elegant camera features a professional CMOS image sensor that's as large as those in high-quality SLRs. Combined with an outstanding Leica lens it captures images of unmatched brilliance. Any way you look at it, the Leica X1 is a winner: It's conveniently compact, its controls are intuitive, and it offers a full range of sophisticated automatic functions. A real Leica "Made in Germany".
The Leica Elmarit 24 mm f/2.8 ASPH.
Countless iconic images in the history of photography were shot with a fixed focal length of 35 mm. This focal length is considered to be a classic for reportage photography, and has lost none of its timeless charisma today. The Leica Elmarit 24 mm f/2.8 ASPH. is a true Leica lens with terrific optical performance. When seen in terms of 35-mm film format, it has precisely this legendary focal length of 35 mm.
